The SantaColor initiative began as a successful crowdfunding campaign by the Finnish reseller Kamerastore. Kamerastore is located in Helsinki, Finland and are known in the analog community for their wide selection of film cameras and photography accessories, as well as for their commitment to sustainable and eco-friendly practices in their business operations.
The SantaColor 100 is a 35mm film rated at ISO 100 with 36 exposures and made for the C41 process. The colors are vibrant and the film offers a wide latitude with a fine grain, resulting in stunning results with punchy reds and lush greens. It has a flexible exposure latitude and can be pushed to 800 ISO with only minor loss of colour accuracy and minor increase in grain. Shot at 400 ISO and pushed +2 stops in development, the film still exhibits accurate colours and an almost grain less look.